"Every accomplishment starts with the decision to succeed"

"Hard work beats talent when talent doesn't work hard"

"Wake up with determination. Go to bed with satisfaction."

"If you can dream it, you can do it"

"It never gets easier... You just get better"

"You don't get what you wish for... You get what you work for "

"Winners never quit and quitters never win"

"You don't have to be great to start, but you have to start to be great"

"Sometimes the wrong choices bring us to the right places"

"Failures are the stepping stones to Success"

"Stars can't shine without darkness"

Marketing

Improvement poster

Sport today has transformed from being a leisure activity to a full fledged industry.

The factors leading to this rise are:

  • The media, corporate support, technology and management
  • Exposure to a large global audience, sponsorships and endorsements have brought glamour, produced celebrities and generated inspiration for the youth

The above has led to the commercialization of sport.
Sport is a great leveler where talent reigns supreme over race, gender and socio-economic backgrounds.


Boffin intends to be a lead player in the commercialization of Bridge.

Advertizing and sponsorship will bring money and glamour to the events.
Brand association will make 'Stars' out of players.
Brand Bridge’ can reach a niche audience.

game poster

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